Service as business logic: implications for value creation and marketing
| Year of publication: |
2011
|
|---|---|
| Authors: | Grönroos, Christian ; Ravald, Annika |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 22.2011, 1 (15.3.), p. 5-23
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