Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Year of publication: |
2015
|
---|---|
Authors: | Cassia, Fabio ; Ugolini, Marta Maria ; Cobelli, Nicola ; Gill, Liz |
Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 27.2015, 2, p. 247-255
|
Subject: | perceived value | Servitization | Positioning | Product concept | Service management | Service-dominant logic | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmanagement | Leistungsbündel | Bundling strategy | Produktivität | Productivity | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
-
Servitization and operations management : a service dominant-logic approach
Smith, Laura, (2014)
-
Service value and switching barriers : a personal values perspective
Pham Ngoc Thuy, (2016)
-
Rather, Raouf Ahmad, (2022)
- More ...
-
Industry-based issues in the provision of hearing aids in Italy
Cobelli, Nicola, (2018)
-
Service-based vs. goods-based positioning of the product concept
Cassia, Fabio, (2015)
-
How do customers and pharmacists experience generic substitution?
Gill, Liz, (2010)
- More ...