SERVICE BUSINESS PLANNING TOWARDS SHARED SERVICE ROADMAPPING — AN APPLICATION TO RF-ID USING SERVICE IN THE RESEARCH ACTIVITIES OF A JAPANESE INDUSTRIAL ASSOCIATION

A common business conceptual framework is indispensable for achieving the necessary level of collaboration among interlinked business players for planning the timeframe of modern multi-layered technology-intensive services. This paper proposes a service conceptual framework using a hierarchical classification with five needs levels based on Maslow's needs theory and three customer segments. This framework was used as a basis for wide intra-industry collaboration towards performing the roadmappings to be shared for services using RF identification technology. Action research demonstrated the framework's viability for enhancing the intellectual productivity of an interdisciplinary team of collaborating business planners and engineers.