Service design and operations strategy formulation in multicultural markets
| Year of publication: |
2001
|
|---|---|
| Authors: | Pullman, Madeleine E. ; Verma, Rohit ; Goodale, John C. |
| Published in: |
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc. - Amsterdam [u.a.] : Elsevier, ISSN 0272-6963, ZDB-ID 8562258. - Vol. 19.2001, 2, p. 239
|