Service design, competition and market segmentation in business information services with data updates
Bashyam Anant and Uday S. Karmarkar
| Year of publication: |
2007
|
|---|---|
| Authors: | Anant, Bashyam ; Karmarkar, Uday S. |
| Published in: |
Managing in the information economy : current research issues. - New York, NY : Springer, ISBN 0-387-34214-1. - 2007, p. 305-334
|
| Subject: | Unternehmensdienstleistung | Business services | Dienstleistungsmarketing | Services marketing | Marktsegmentierung | Market segmentation | Preismanagement | Pricing strategy | Wettbewerbsstrategie | Competitive strategy | Nichtkooperatives Spiel | Noncooperative game |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003485450