Service development as practice : a rhetorical analysis of customer-related arguments in a service development project
Catharina von Koskull; Martin Fougère
| Year of publication: |
2011
|
|---|---|
| Authors: | Koskull, Catharina von ; Fougère, Martin |
| Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0956-5221, ZDB-ID 723269-X. - Vol. 27.2011, 2, p. 205-220
|
| Subject: | Beziehungsmarketing | Relationship marketing | Ethnologie | Ethnology | Dienstleistung | Services | Produktentwicklung | New product development | Befragung | Interview | 2005-2006 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160375