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Quantitative marketing research
Iacobucci, Dawn, (2001)
Product realization : a comprehensive approach ; [based on selected papers presented at the International Conference on Comprehensive Product Realisation 2007 (ICCPR2007)]
Tomovic, Mileta M., (2009)
Eating the big fish : how challenger brands can compete against brand leaders
Morgan, Adam, (2009)
The Breakthrough Mindset - Embracing innovation requires a whole new way of thinking.
Kuczmarski, Thomas D., (2003)
Managing new products : using the MAP system to accelerate growth
Kuczmarski, Thomas D., (2000)
Innovation : leadership strategies for the competitive edge
Kuczmarski, Thomas D., (2001)