Service fairness and customer behavioural intention : evidence from the Ghanaian banking industry
Year of publication: |
2016
|
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Authors: | Narteh, Bedman |
Published in: |
African journal of economic and management studies : AJEMS. - Bingley : Emerald, ISSN 2040-0705, ZDB-ID 2556176-5. - Vol. 7.2016, 1, p. 90-108
|
Subject: | Ghana | Retail banking | Behavioural intention | Service fairness | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Gerechtigkeit | Justice | Beziehungsmarketing | Relationship marketing | Bank | Konsumentenverhalten | Consumer behaviour |
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