Service : Haupt- oder Nebenleistung im Industriegütergeschäft
Lars Brzoska
| Year of publication: |
2007
|
|---|---|
| Authors: | Brzoska, Lars |
| Published in: |
Innovatives Industriegütermarketing. - Nürnberg : Wissenschaftl. Gesellschaft f. Innovatives Marketing, ISBN 3-933286-41-7. - 2007, p. 33-46
|
| Subject: | Gildemeister-Aktiengesellschaft | B-to-B-Marketing | Business-to-business marketing | Werkzeugmaschinenbau | Machine tool industry | Leistungsbündel | Bundling strategy | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784657