Service innovation field experiments: developing and testing new innovation processes
| Year of publication: |
2017
|
|---|---|
| Authors: | Sørensen, Flemming |
| Published in: |
Research methods in service innovation. - Northampton, MA : Edward Elgar Pub, ISBN 978-1-78536-486-0. - 2017, p. 181-202
|
| Subject: | Feldforschung | Field research | Dienstleistungsinnovation | Service innovation | Experiment | Produktentwicklung | New product development | Wissenschaftliche Methode | Scientific method | Innovation | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781785364860.00017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015519125