Service innovation : how to go from customer needs to breakthrough services
Lance A. Bettencourt
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Bettencourt, Lance A. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Dienstleistungssektor | Service industry | Produktentwicklung | New product development | USA | United States | Dienstleistungsbetrieb | Innovation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIX, 255 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Introduction : service innovation : from confusion to clarity -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Conclusion : beyond services innovation. Literaturverz. S. 237 - 240 |
| ISBN: | 0-07-171300-X ; 978-0-07-171300-9 |
| Classification: | Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003923424