Service offshoring fit from consumers' perspective
Year of publication: |
2020
|
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Authors: | Lu, Lu ; Gregory, Gary ; Ngo, Liem Viet |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 2, p. 100-109
|
Subject: | Cultural similarity | Reputation | Service offshoring | Technology | Konsumentenverhalten | Consumer behaviour | Auslandsverlagerung | Offshoring | Dienstleistung | Services | Unternehmensdienstleistung | Business services | Dienstleistungssektor | Service industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2019.07.003 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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