Service orientation and dynamic capabilities in Chinese companies : A macro‐analytical approach

Purpose – The purpose of this paper is to discuss and reflect upon some of the major (quality) issues concerning supply chain management (SCM) for Chinese companies. Design/methodology/approach – The authors draw upon the literature, especially the theoretical perspectives of service orientation and dynamic capabilities, develop a macro‐analysis of SCM issues within a conceptual framework and posit ideas for further research. Discussion and reflection of interview findings is interwoven with the literature and on‐going case study analysis. Findings – In conjunction with the conceptual framework, the influence of government, improving relationships through Guanxi and developing overall logistics capacity are identified as important dynamic capabilities for Chinese companies. Specific SCM issues such as: the role of distributors; regional supply networks; and information sharing are also identified and discussed. The authors suggest ideas for further research based on the discussion presented. Research limitations/implications – Given the relatively small number of qualitative SCM studies in recent years concerning China, an exploratory discussion and reflection of key issues from a macro‐analytical perspective is important. However, no empirical findings, propositions, or hypotheses were developed as part of the current thought‐piece. Nevertheless, the insight gained from the conceptual framework and ideas posited are useful for developing a future research agenda. Originality/value – The paper has been written in response to calls for a wider understanding and reflection of the quality issues associated with the development of SCM in China.