Service quality and behavioural intentions in broadband services selection
Muhammad Sabbir Rahman and Md. Nusrate Aziz
| Year of publication: |
2014
|
|---|---|
| Authors: | Muhammad Sabbir Rahman ; Aziz, Md. Nusrate |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 4, p. 455-474
|
| Subject: | Buying intention | Experience economy | Broadband operator selection | Consumers' perception | Technical and functional quality | Young consumers' | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Breitbandkommunikation | Broadband communications | Kundenzufriedenheit | Customer satisfaction | Jugendliche | Youth | Produktqualität | Product quality | Verbrauchereinstellung | Consumer attitudes |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385845