Service quality and export performance of business-to-business service providers : the role of service employee- and customer-oriented quality control initiatives
Year of publication: |
2011
|
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Authors: | Sichtmann, Christina ; Selasinsky, Maren von ; Diamantopoulos, Adamantios |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 19.2011, 1, p. 1-22
|
Subject: | Dienstleistungshandel | Trade in services | B-to-B-Marketing | Business-to-business marketing | Internationales Marketing | International marketing | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Deutschland | Germany |
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