Service quality : the impact of frequency, timing, proximity, and sequence of failures and delights
Year of publication: |
2014
|
---|---|
Authors: | Sivakumar, K. ; Li, Mei ; Dong, Beibei |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 1, p. 41-58
|
Subject: | service quality | service failure | service delight | prospect theory | mental accounting | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour |
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