Services marketing : integrating customer focus across the firm
Alan Wilson ...
| Year of publication: |
2008 ; 1. European ed.
|
|---|---|
| Authors: | Wilson, Alan ; Zeithaml, Valerie A. ; Bitner, Mary Jo ; Gremler, Dwayne D. |
| Publisher: |
London [u.a.] : McGraw-Hill Education |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XXII, 623 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index pbk. - : £37.99 : CIP entry (Mar.) |
| ISBN: | 0-07-710795-0 ; 978-0-07-710795-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013469468