Services marketing management
Year of publication: |
2006 ; 3. ed.
|
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Authors: | Mudie, Peter ; Cottam, Angela |
Publisher: |
Amsterdam [u.a.] : Elsevier BH |
Subject: | Dienstleistung | Management | Lehrbuch | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XII, 267 S. : Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | 2. Aufl. u.d.T.: Mudie, Peter: The management and marketing of services |
ISBN: | 0-7506-6674-9 ; 978-0-7506-6674-9 |
Classification: | Dienstleistungen: Allgemeines ; Unternehmensführung |
Source: |
-
Johnston, Robert, (2001)
-
Handbook of services marketing & management
Swartz, Teresa A., (2000)
-
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A., (2006)
- More ...
-
The management and marketing of services
Mudie, Peter, (1999)
-
The management and marketing of services
Mudie, Peter, (2017)
-
An Exploratory Study of Consumption Emotion in Services
Mudie, Peter, (2003)
- More ...