Serving base-of-the-pyramid markets: meeting real needs through a customized approach
| Year of publication: |
2012
|
|---|---|
| Authors: | Mohr, Jakki J. ; Sengupta, Sanjit ; Slater, Stanley F. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 33.2012, 6 (26.10.), p. 4-15
|