Servitization and competitive advantage : the importance of organizational structure and value chain position
Year of publication: |
2015
|
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Authors: | Bustinza, Oscar F. ; Bigdeli, Ali Ziaee ; Baines, Tim ; Elliot, Cindy |
Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 58.2015, 5, p. 53-60
|
Subject: | Servitization strategies | Value chain | Organizational structure | Betriebliche Wertschöpfung | Value creation | Organisationsstruktur | Wettbewerbsvorteil | Competitive advantage | Leistungsbündel | Bundling strategy |
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