SERVQUAL: Its Applicability in Electronic Commerce B2C - SERVQUAL is a popular method for measuring service quality, but can it be applied to electronic commerce business to customer (B2C)?
Year of publication: |
2005
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Authors: | Alzola, Lucia Melián ; Robaina, Victor Padron |
Published in: |
Quality management journal : QMJ. - Milwaukee, Wis. : ASQC, ISSN 1068-6967, ZDB-ID 12271081. - Vol. 12.2005, 4, p. 46-57
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