Seven Keys to Better Forecasting - Excellence in sales forecasting can boost a firm's financial health and satisfy customers and employees alike
| Year of publication: |
1998
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|---|---|
| Authors: | Moon, Mark A. ; Mentzer, John T. ; Smith, Carlo D. ; Garver, Michael S. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 41.1998, 5, p. 44-52
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