Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd
| Year of publication: |
1998
|
|---|---|
| Authors: | Martel, Marisa |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 15.1998, 3, p. 303-305
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Advertising | Consumer behaviour | Marketing strategy | Recommendations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/jcm.1998.15.3.303.5 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014849529