Shangri-La : messing with a myth
Year of publication: |
2011
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Authors: | Liamas, Rosa ; Belk, Russell W. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 3, p. 257-275
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Subject: | Geschichtsmarketing | Yunnan | Standortmarketing | Place marketing | Tourismusmarketing | Tourism marketing | Geschichte | History | Literatur | Literature | China |
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