Shape‐ and Trait‐Congruency : Using Appearance‐based Cues as a Basis for Product Recommendations
| Year of publication: |
2018
|
|---|---|
| Authors: | Vallen, Beth ; Sridhar, Karthik ; Rubin, Dan ; Ilyuk, Veronika ; Block, Lauren G. ; Argo, Jennifer J. |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 29.2018, 2 (16.07.), p. 271-284
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1065 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083005