Shape matters : package shape informs brand status categorization and brand choice
Huan Chen, Jun Pang, Minkyung Koo, Vanessa M. Patrick
| Year of publication: |
2020
|
|---|---|
| Authors: | Chen, Huan ; Pang, Jun ; Koo, Minkyung ; Patrick, Vanessa M. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 2, p. 266-281
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| Subject: | Brand categorization | Brand status | Lay theory | Package shape | Visual branding | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Sozialer Status | Social status |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295831