Shaping efficient employer branding to target generation Y : a cross-national perspective on recruitment marketing ; results of the study
Elena Hubschmid
| Year of publication: |
2012
|
|---|---|
| Authors: | Hubschmid, Elena |
| Publisher: |
Bern : IOP-Verl. |
| Subject: | Personalmarketing | HR marketing | Akademiker | University graduates | Altersgruppe | Age group | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Russland | Russia | Schweiz | Switzerland |
| Extent: | VII, 104 S. Ill., graph. Darst. |
|---|---|
| Series: | Arbeitsbericht / Institut für Organisation und Personal der Universität Bern. - Bern : IOP, ZDB-ID 2235064-0. - Vol. Nr. 101 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| ISBN: | 978-3-905766-51-6 ; 3-905766-51-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010202331