Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Yi Wu, Yuanyuan Cai, Xiaohan Zhou, Xinyi Huang
| Year of publication: |
2024
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|---|---|
| Authors: | Wu, Yi ; Cai, Yuanyuan ; Zhou, Xiaohan ; Huang, Xinyi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 171.2024, Art.-No. 114366, p. 1-17
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| Subject: | Cognitive flexibility | Angular | Brand extension | Circular | Shape | Markentransfer | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014541929