Shaping the future of sustainable dining in the US : marketing insect-based food using degree of visibility and consumer adventurousness
Year of publication: |
2025
|
---|---|
Authors: | Lee, Jinha ; Kim, Woo Gon ; Kavitha Haldorai |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 127.2025, Art.-No. 104108, p. 1-12
|
Subject: | Consumer food adventurousness | Disgust | Expected sensory liking | Healthiness | Invisible edible insects | Sustainability | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | USA | United States | Nachhaltigkeit | Nachhaltige Entwicklung | Sustainable development |
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