Shareholder wealth implications of software firms' transition to cloud computing : a marketing perspective
Mehdi Nezami, Kapil R. Tuli, Shantanu Dutta
| Year of publication: |
2022
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|---|---|
| Authors: | Nezami, Mehdi ; Tuli, Kapil R. ; Dutta, Shantanu |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 3, p. 538-562
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| Subject: | Advertising intensity | Cloud ratio | Excess stock returns | Idiosyncratic risk | Market maturity | Cloud Computing | Cloud computing | Kapitaleinkommen | Capital income | Börsenkurs | Share price | Aktionäre | Shareholders | Werbung | Advertising | Risiko | Risk | Softwareindustrie | Software industry | Software |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00818-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013199128