Sharing the benefits : How different dimensions contribute to value creation and capture
Claudio Minerbo, Andre Luiz Silva Samartini, Luiz Artur Ledur Brito
| Year of publication: |
2023
|
|---|---|
| Authors: | Minerbo, Claudio ; Samartini, Andre Luiz Silva ; Brito, Luiz Artur Ledur |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 108.2023, p. 251-262
|
| Subject: | Conjoint analysis | Experiment, trade-off | Value capture | Value creation | Betriebliche Wertschöpfung | Conjoint-Analyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.11.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227556