Sharpening Your Creativity Skills : Generating Ideas for New Products

One of the most important skills to possess in the global Internet Age is creativity. People who are creative and innovative will be of great value to any organization that employs them. Moreover, creativity is a valuable skill to have if one wishes to be an entrepreneur. This paper demonstrates numerous ways to develop new products. This paper can be used by instructors who want to use this as a course module in a management, entrepreneurship, or marketing courses to enhance the creative skills of students. It will also be of value to future entrepreneurs who have interest in creating a new product

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Year of publication:	2015
Authors:	Friedman, Hershey H. ; Lewis, Barbara
Publisher:	[S.l.] : SSRN
Subject:	Kreativität \| Creativity \| Innovation \| Produktentwicklung \| New product development

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