Shelf sequence and proximity effects on online grocery choices
Els Breugelmans; Katia Campo; Els Gijsbrechts
| Year of publication: |
2007
|
|---|---|
| Authors: | Breugelmans, Els ; Campo, Katia ; Gijsbrechts, Els |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 1/2, p. 117-133
|
| Subject: | Lebensmittelhandel | Food trade | Electronic Commerce | E-commerce | Product Placement | Product placement | Sortiment | Retail assortment | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003471296