Shelf space allocation game with private brands : a profit-sharing perspective
Arvind Shroff, Bhavin J. Shah, Hasmukh Gajjar
| Year of publication: |
2021
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|---|---|
| Authors: | Shroff, Arvind ; Shah, Bhavin J. ; Gajjar, Hasmukh |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 20.2021, 2, p. 116-133
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| Subject: | Retailing | Shelf-space allocation | Non-cooperative game | Inter-brand competition | Private labels | Spieltheorie | Game theory | Einzelhandel | Retail trade | Handelsmarke | Store brand | Markenartikel | Brand | Allokation | Allocation | Markenführung | Brand management | Wettbewerb | Competition | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-021-00295-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012500550