Shelf space schemas : myth or reality?
Year of publication: |
2013
|
---|---|
Authors: | Valenzuela, Ana ; Raghubir, Priya ; Mitakakis, Chrissy |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 7, p. 881-888
|
Subject: | Ladengestaltung | Store design | Sortiment | Retail assortment | Visuelle Wahrnehmung | Visual perception | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade |
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