Shift of reference point and implications on behavioral reaction to gains and losses
Year of publication: |
2011
|
---|---|
Authors: | Masiero, Lorenzo ; Hensher, David |
Published in: |
Transportation. - Springer, ISSN 0049-4488. - Vol. 38.2011, 2, p. 249-271
|
Publisher: |
Springer |
Subject: | Willingness to pay | Gains and losses | Freight choice | Reference alternative |
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