Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice
Toni Schmidt
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Schmidt, Toni |
| Institutions: | Peter Lang GmbH (publisher) ; Wissenschaftliche Hochschule für Unternehmensführung (degree granting) |
| Publisher: |
Frankfurt am Main : PL Academic Research |
| Subject: | Ladengeschäft | Retail outlet | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Verbraucherverhalten | Point of sale | Entscheidungsfindung |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XV, 120 Seiten Illustrationen 22 cm |
|---|---|
| Series: | Schriften zu Marketing und Handel. - Frankfurt, M. : PL Acad. Research, ISSN 1862-605X, ZDB-ID 2280919-3. - Vol. Band 18 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Vallendar, Wiss. Hochsch. für Unternehmensführung, 2015 |
| Notes: | Includes bibliographical references |
| ISBN: | 3-631-67494-5 ; 978-3-631-67494-9 ; 978-3-653-06773-6 |
| Other identifiers: | 10.3726/978-3-653-06773-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459342