Shopper marketing : how to influence consumer decision-making at the point of purchase
ed. by Markus Stahlberg ...
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Ståhlberg, Markus (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Beeinflussung | Advertising, Point-of-sale. | Consumers--Decision making. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 244 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5702-0 ; 0-7494-5702-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004406737