Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour
Year of publication: |
2014
|
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Authors: | Kok Wei Khong ; Fon Sim Ong |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 7, p. 626-642
|
Subject: | Patronage loyalty | Perception | Shopping malls | Stochastic model | Structural equation modelling | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Stochastischer Prozess | Stochastic process | Strukturgleichungsmodell | Structural equation model | Einzelhandelsstandort | Retail location |
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