SHOPPING DATA - What Scanner-Panel Data Tell Us about Advertising: A Detective Story with a Dark Twist
| Year of publication: |
2011
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|---|---|
| Authors: | Koslow, Scott ; Tellis, Gerard J |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 51.2011, 1, SUPPL, p. 87-101
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