Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory
Year of publication: |
2007
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Authors: | Jo, Myung-Soo |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 2, p. 184-196
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