Should a small-sized store have both online and offline channels? : an efficiency analysis of the O2O platform strategy

Hongbum Kim, Min Ho Ryu, Daeho Lee, Jang Hyun Kim

Year of publication:	2022
Authors:	Kim, Hongbum ; Ryu, Min Ho ; Lee, Daeho ; Kim, Jang Hyun
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-5
Subject:	Efficiency \| Meta-frontier analysis \| O2O platform \| Online store \| Online-to-Offline \| Retail industry \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Vertriebsweg \| Distribution channel \| Digitale Plattform \| Digital platform \| Einzelhandel \| Retail trade \| Effizienz

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