Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Haibing Gao, Jinhong Xie, Qi Wang, & Kenneth C. Wilbur
| Year of publication: |
2015
|
|---|---|
| Authors: | Gao, Haibing ; Xie, Jinhong ; Wang, Qi ; Wilbur, Kenneth C. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 5, p. 80-99
|
| Subject: | prerecall advertising | product recall | product-harm crisis management | event study | marketing–finance interface | Krisenmanagement | Crisis management | Produkthaftung | Product liability | Produktsicherheit | Product safety | Produktqualität | Product quality | Ankündigungseffekt | Announcement effect | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372420