Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
| Year of publication: |
2003
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|---|---|
| Authors: | Dubé, Laurette ; Cervellon, Marie-Cécile ; Jingyuan, Han |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 20.2003, 3, p. 259-272
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