Should green products be advertised as green? : exploring the factors that affect ad credibility
Lorena Carrete, Pilar Arroyo, and Amaranta Arroyo
| Year of publication: |
2023
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|---|---|
| Authors: | Carrete-Lucero, Lorena de la Paz ; Arroyo, Pilar ; Arroyo, Amaranta |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 4, p. 427-460
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| Subject: | ad claims | ad credibility | brand familiarity | environmental concern | green advertising | green consumerism | green purchasing | product type | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Umweltmanagement | Environmental management | Glaubwürdigkeit | Credibility | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2163032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013550366