Should marketing be cross-functional? : conceptual development and international empirical evidence
Year of publication: |
2009
|
---|---|
Authors: | Krohmer, Harley ; Homburg, Christian ; Workman, John P. |
Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 201-229
|
Subject: | Marketing | Strategisches Geschäftsfeld | Strategic business unit | Industrie | Manufacturing industries | USA | United States | Deutschland | Germany |
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