Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view
Year of publication: |
2003
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Authors: | Lysonski, Steven ; Durvasula, Srinivas ; Watson, John |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 3, p. 385-406
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