Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes

Dahlia El-Manstrly, Dennis Herhausen, Abhijit Guha, Markus Blut, Dhruv Grewal

Year of publication:	2024
Authors:	El-Manstrly, Dahlia ; Herhausen, Dennis ; Guha, Abhijit ; Blut, Markus ; Grewal, Dhruv
Subject:	Customer loyalty \| Efficiency \| Experience \| Meta analysis \| Online shopping \| Website attributes \| Online-Handel \| Online retailing \| Website \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Experiment \| Kundenzufriedenheit \| Customer satisfaction \| Einzelhandel \| Retail trade

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