Shouldn't customers control customized product development
Lydie P. M. Smets, Fred Langerak and Serge A. Rijsdijk
| Year of publication: |
2013
|
|---|---|
| Authors: | Smets, Lydie P. M. ; Langerak, Fred ; Rijsdijk, Serge A. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 6, p. 1242-1253
|
| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Controlling-Informationssystem | Management control system | B-to-B-Marketing | Business-to-business marketing | Kunststoffindustrie | Plastics industry | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010210848