Understanding a two-sided coin : antecedents and consequences of a decomposed product advantage
Serge A. Rijsdijk, Fred Langerak and Erik Jan Hultink
| Year of publication: |
2011
|
|---|---|
| Authors: | Rijsdijk, Serge A. ; Langerak, Fred ; Hultink, Erik J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 1, p. 33-47
|
| Subject: | Wettbewerbsvorteil | Competitive advantage | Produktentwicklung | New product development | Markteintritt | Market entry | Industrieökonomik | Industrial organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822520